The client has a fashion brand in Pune by the name ‘TASTA’. The brand specializes in Bridal and Grooms wear and provides a one-stop solution to all wedding requirements. Their requirement was to focus on the entire Branding and Communication of their new store, in Kalyani Nagar, in order to create brand awareness of the unique concept and designs which they offer to the fashion market.
To create brand awareness and generate a wide spread reach of their unique concept and designs.
After a few sittings with the client to understand their mission, vision & demands, our team commenced the work for re-branding by firstly creating a Tagline for their Logo that would justify the brand name as well as the client’s vision for the brand. Upon the approval of the tagline, the same was used across Visiting card, Letter head, Envelope, Price tags, Packaging, Hoarding, and Standee as well as other branding materials.
Being associated to them as Media Partners, we have been providing creative inputs and solutions for their Fashion Shows, Catalogs, Magazines, etc., that they require on regular basis. This enabled us to effectively present ‘TASTA’ as a premium brand as it sought to become. It helped them gain a more professional approach for catering to the clientele.
We simultaneously started work on creating hands on user-friendly E-commerce website for the brand.
With respect to generating a customized Social Media Marketing (SMM) strategy for them, our creative teams put everything together to maximize its reach especially on platforms such as Facebook and Instagram.
Our team has made sure that the client’s requirements and the brand’s USP were well highlighted as was their product. This was made possible with the use of images provided by the client, together with creative designs by our team; all of which was done keeping in mind the credibility as well as client satisfaction.